Jerry took the helm as Chief Executive Officer at boost.ai in November 2022. Before this, he served as the Senior Vice President for EMEA at LivePerson. Based in London, Jerry has been on the Board of Directors at Vollebak since 2010. His previous experience includes over eight years at Salesforce, where he was Area Vice President for Service Cloud in Europe. Jerry has also held leadership roles at BMC Software and Cisco.
Lars Ropeid Selsås
Founder
Lars founded boost.ai in 2016 and has been a key driving force behind its success. He secured the company's first major contract within six months and made it the largest vendor of conversational AI in the Nordics within two years. Before founding boost.ai, Lars was a Senior Software Engineer at Gamut.
Henry Vaage Iversen
Chief Commercial Officer & co-founder
Henry co-founded boost.ai and has served as its Chief Commercial Officer since 2016. He has been pivotal in shaping the company's vision and making it a leading solution in Conversational AI. Prior to boost.ai, Henry held various business development roles and served on multiple company boards. He earned his Master's degree in Strategy and Management from the University of Stavanger.
Rasmus Hauch
Chief Technology Officer
Rasmus brings a rich background of technological leadership to boost.ai as Chief Technology Officer. Previously, he was the CTO at 2021.AI, leading teams to deliver top-notch AI/ML solutions. His advisory roles at Proprty.ai, Ryver.ai, and Capsule, along with a long tenure at IBM, reflect his broad expertise in the AI domain. At boost.ai, Rasmus is geared to further our technological front, aligning with our mission to innovate in conversational AI.
David Norris
Chief Marketing Officer
David joined boost.ai in 2025 to lead the company’s global marketing strategy and brand expansion. Before this, he was the European Head of Creative Strategy at Snap Inc., driving major product launches and campaigns. With over 20 years of experience in strategy and creative marketing, David has worked across industries to drive impactful storytelling and brand growth. At boost.ai, he focuses on shaping the brand narrative and highlighting customer success in regulated industries worldwide.
Signe Bøhn Bleivik
Chief of Staff
Signe is Chief of Staff at boost.ai, where she plays a key role in driving strategic initiatives and fostering cross-functional collaboration across the organization. With her strong background in partnerships and a deep understanding of the company’s mission, Signe ensures that the leadership team stays aligned and focused on key priorities.
Håvard Dahl-Olsen
Chief Customer Officer
Håvard leads Customer Onboarding, Customer Success and Customer Education at boost.ai. Having joined the company in 2016 as one of its first AI Trainers, Håvard has since developed and led the customer organisation. He believes that the most sustainable way to run a SaaS B2B company is to focus on the value that we deliver to our customers.
Kalyani Neelamraju
Head of HR
Kalyani brings a wealth of global experience and a proven track record in the Technology and Retail sectors to her role as the Head of HR. With rich expertise spanning the UK, Europe, and India, she excels in driving strategic people and culture initiatives aligned with organizational goals. Her previous contributions at Xactly Corp and [24]7.ai, among others, underscore her capability to cultivate and foster inclusive, high-performing work environments.
Nick Mitchell
Chief Revenue Officer
Nick serves as the Chief Revenue Officer at boost.ai. He brings a diverse background in sales and leadership, with a focus on major transformation projects. Prior to boost.ai, Nick was the Vice President & Country Manager UK&I at Celonis and has held key positions at Salesforce and [24]7.
Ole Kristiansen
Chief Financial Officer
Ole joined boost.ai in September 2022 as the Chief Financial Officer. He brings a business-oriented approach with a proven track record in the SaaS industry. Before joining boost.ai, Ole served as CFO at Bluegarden and Energima Group.
